As a content creator, you surely want your content to engage users and ultimately make them buy a subscription plan or whatever you sell. And I have no doubt you can do it in an old-school way, burning the midnight oil until the stars fade.
But what if you could speed it up a notch without losing quality?
SaaS tools are there for you so you can automate annoying routines and free up time on things that only you – SaaS content wizard – can do.
Okay, I’m not going to beat around the bush with this one.
Below is the best list of SaaS tools you can find online.
The Best Free SaaS Tools for Content Marketing
First of all, let me clarify what I mean by “free SaaS tools.” These are tools and platforms that provide at least one valuable feature for free outside the free trial or demo. In other words, these are tools and platforms that you can use for some of your content marketing assignments for free forever without having to switch to a paid plan or being terminated.
Free SaaS Tools for Content Discovery and Research
Google Trends – Free SaaS Tool to Discover and Analyze Trending Topics
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 9.5M | 27.97% | 6.25 | 00:05:50 | 50.3% | 41.49% | 0.02% | 1.18% |
Google Trends is arguably the simplest SaaS tool for big-picture content analysis. In just a few clicks, you can discover how a specific topic trends over time – from the past hour to the past 20 years – for different locations, languages, categories, and search types.
Just look how simple this basic SaaS tool is:
For example, if you’re just entering a new niche, it makes sense to check how it’s been trending over the last couple of years in your target regions. For some niches and products, you might want to check the dynamics for specific search types like web search, image search, news search, Google shopping, or YouTube search.
Important: Google Trends is surely a complementary tool, not the core one, for its limited depth. I would recommend using Google Trends when you need convergence to confirm your strategies (when several different tools point out the same thing, it’s likely legit).
Google Trends Pricing
| Free for anyone without an account |
Free SaaS Tools for Content Planning
Notion – Free Tool for SaaS Content Planning and Collaboration
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 77.2M | 31.64% | 7.47 | 00:10:53 | 84.13% | 3.69% | 10.22% | 1.5% |
As an independent SaaS content marketer, you might not even need Notion, but it’s surely of great help for streamlining content processes and assignments.
With Notion, you can put everyone on the same page and ensure your content team knows what they are doing, how they can do it most effectively, and how this aligns with the overarching content marketing strategy. It is a great tool to keep content creators motivated while automating everything that can be automated without hurting the quality of the end product. With a well-organized environment that provides everything you need to create SaaS content, crafting compelling pieces becomes easier and more pleasurable.
Notion Monthly Pricing
| Free | Plus | Business | Enterprise |
| $0 | 10$ per seat | $15 per seat | Upon request |
Trello – Freemium Content Management and Collaboration Tool for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 77.2M | 31.64% | 7.47 | 00:10:53 | 84.13% | 3.69% | 10.22% | 1.5% |
Trello is a popular productivity tool that can be used for managing SaaS content marketing processes. Among the platform’s features are Kanban boards, content calendars, customizable cards, content marketing templates, and multiple collaboration tools.
Trello puts you in a well-organized content ecosystem that helps you squeeze the most out of your creative potential. As a result, you can craft content faster while retaining its quality.
Trello Monthly Pricing
| Free | Standard | Premium | Enterprise |
| $0 | 15$ per user | $15 per user | $17.50 per user |
CoSchedule – Freemium SaaS Content Calendar and Scheduling Tools
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 374K | 51.73% | 3.80 | 00:02:15 | 41.91% | 5.35% | 50.72% | 0% |
CoSchedule is an all-in-one platform for SaaS content planning, creation, and monitoring for the niches of technology, finance, insurance, healthcare, and higher education, as well as for content creation agencies.
One feature that might turn your head towards CoSchedule – even if you’re already using Trello or Notion – is their detailed marketing calendar that integrates blogs, email campaigns, social media, and all other project tasks into a single view, a comprehensive marketing focus other tools lack, at least to the extent CoSchedule provides it.
CoSchedule Monthly Pricing
| Free Calendar | Social Calendar | Agency Calendar | Content Calendar | Marketing Suite |
| $0 | $19 | $49 | Upon request | Upon request |
Free SaaS Tools for Writing and Editing Textual Content
Grammarly – the Best Freemium Content Polishing Tool
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 32.7M | 35.95% | 2.56 | 00:03:27 | 59.24% | 23.81% | 15.61% | 0.06% |
If you’ve ever created content before, you must’ve heard about Grammarly, an absolute beast in polishing texts. The app works on Windows, Google Chrome, iPhones, iPads, and Android, so you can keep your writing clean almost everywhere.
In my opinion, Grammarly is by far the best content editing tool. But there are some caveats to it all the same.
Here’s what I’d recommend to content creators who use Grammarly:
- Don’t blindly trust all AI suggestions. Grammarly is great for fixing typos, but this doesn’t mean all its suggestions are right. If you want all commas in the right places, I’d recommend double-checking it with ChatGPT or Hemingway Editor.
- Don’t use Grammarly to check for AI and plagiarism if you need granular checking. Grammarly’s AI detection and plagiarism check algorithms are weaker than, for example, Copyleaks, so I’d not trust Grammarly too much in this regard.
Grammarly Monthly Pricing
| Free | Pro | Enterprise |
| $0 | $30 | Upon request |
Free SaaS Tools for Creating Visual Content
Canva – the Best Freemium SaaS Tool for Creating Visual Content
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 791.9M | 30.16% | 6.62 | 00:07:53 | 70.53% | 2.25% | 25.57% | 0.61% |
Canva is the most versatile freemium design platform for creating and drag-and-dropping images, videos, and even websites.
Thousands of drag-and-drop elements help create any imaginable type of content, and you don’t need special design knowledge like, for example, you need with Figma. So yes, for independent SaaS content marketers, Canva is an absolute must. I personally use Canva to design cover graphics for my blog posts and some other things as well.
Canva Monthly Pricing
| Free | Pro | Canva Teams |
| $0 | $15 | $15 per person |
Visme – Freemium Tool To Create Compelling Visual Content for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 2.9M | 47.27% | 3.77 | 00:03:26 | 23.19% | 2.9% | 72.14% | 0.83% |
Visme is an all-encompassing design platform that you can use to create high-quality visual content without having any design skills. Visme offers thousands of image and video templates so you can easily find the right one and quickly customize it to match your branding, audience, and campaign.
Among the pieces you can create with Visme are presentations, documents, data visualizations, whiteboards, infographics, social graphics, forms, surveys, videos, and more. And of that you can create with AI prompts.
Visme Monthly Pricing
| Basic | Starter | Pro | Enterprise |
| $0 | $12.25 | $24.75 | Upon request |
Free SaaS Tools for Creating Interactive Content
Genially – Freemium Interactive Content Creation Platform
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 13.7M | 58.52% | 3.72 | 00:04:21 | 44.67% | 10.11% | 42.58% | 1.3% |
Genially is an interactive content creation platform that you can use to create interactive images, infographics, presentations, games, quizzes, surveys, microsites, reports, brochures, videos, resumes, and more while gamifying user experiences.
Genially is one of the best tools to create a captivating brand story that engages and drives users to conversion. And, of course, you don’t need any coding knowledge – the library of over 1,500 pre-built templates and the drag-and-drop nature of the platform make up for it.
Genially Monthly Pricing
| Free | Pro | Master |
| $0 | $15 | $25 |
Free SaaS Tools for Content Optimization
Google Search Console – Your Number One Free Content Optimization Tool
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 44.3M | 24.1% | 6.46 | 00:06:46 | 77.49% | 6.8% | 14.36% | 0.01% |
Google Search Console (GSC) is a default tool you connect to your website shortly after launch, so I think you know enough about it. GSC shows the actual performance of your website – impressions, clicks, average position, click-through rate, backlinks, etc. – so it’s an absolute must to have and track on a daily basis.
Google Search Console Subscription Price
| Free for website owners |
Yoast – Freemium SEO Plugin for SaaS Content Creation
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 1.3M | 57.41% | 2.35 | 00:02:58 | 31.81% | 31.95% | 34.35% | 0.89% |
Yoast is a popular SEO optimization plugin for WordPress that you can use to analyze meta titles, descriptions, and keywords inside WordPress and get AI-generated suggestions.
Here are some of the things you can do with Yoast SEO:
- Identify focus keywords and measure your optimization against them
- Check content for metadata and keyword density
- Get recommendations for internal links to relevant website pages
Yoast SEO is simple and effective, so I’d certainly recommend it alongside Rank Math.
Yoast SEO Pricing
| Yoast SEO Free | Yoast SEO Premium | Yoast SEO for Shopify | All Yoast Plugins |
| $0 | $99 per year | $19 per month | $229 per year |
Rank Math – the Most Advanced Freemium SEO Plugin for SaaS Content Creation
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 1.2M | 52.38% | 2.65 | 00:02:40 | 37.53% | 29.71% | 29.77% | 2.04% |
Rank Math is an advanced SEO plugin for WordPress that offers way more features than Yoast SEO.
For example, Rank Math supports up to 5 focus keywords in its free version versus only one focus keyword in the free versions of Yoast SEO. Likewise, Rank Math automatically integrates with Google Search Console, Google Analytics, and Google Trends, whereas Yoast SEO requires manual integration. Rank Math is more advanced, but this doesn’t mean Yoast SEO is a bad choice, especially if you’ve gotten used to it already and are happy with the results.
Rank Math Monthly Pricing (billed annually)
| Free | Pro | Business | Agency |
| $0 | $6.99 | $20.99 | $49.99 |
PageSpeed Insights – Free Instant Page Speed Check of Your SaaS Website
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 4.6M | 19.68% | 7.69 | 00:07:58 | 56.31% | 3.71% | 39.68% | 0.01% |
PageSpeed Insights is a native Google tool that analyzes website desktop and mobile performance on a scale from 0 to 100, with a higher score indicating better performance.
The Total Performance score is split into five metrics – First Contentful Paint, Last Contentful Paint, Total Blocking Time, Speed Index, and Cumulative Layout Shift. For each metric, you get a separate score and advice about possible improvements.
In addition to Total Performance, PageSpeed Insights analyzes Accessibility, Best Practices, and SEO, with detailed insights on each of these metrics.
PageSpeed Insights Pricing
| Free without registration |
Free SaaS Tools for Social Media Management
Buffer – Freemium Basic Social Media Management Tool for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 3.4M | 42.94% | 4.24 | 00:04:06 | 58.17% | 3.15% | 35.72% | 1.66% |
Buffer is a freemium social media management tool that can help you plan, schedule, and analyze social content strategies and specific content pieces.
Buffer supports content scheduling, performance tracking, and predictive analytics, as well as it allows content creators to collaborate with each other. The free subscription plan includes 10 schedules per month, 100 ideas, an AI assistant, and basic analytics.
Buffer Monthly Pricing
| Free | Essentials | Team |
| $0 | $6 | $12 |
Free SaaS Tools for Creating Email Marketing Content
Mailchimp – the Number One Freemium Email Marketing Tool for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 15.1M | 33.33% | 7.66 | 00:09:22 | 68.23% | 2.68% | 19.61% | 8.66% |
Mailchimp is the most popular email marketing automation platform and CRM that simplifies email creation while allowing unlimited customization for email campaigns. With MailChimp, you can track every email and synergize it with your other marketing avenues and efforts.
MailChimp integrates with popular CRM, lead management, and marketing tools, a perfect addition to your SaaS toolkit. On top of that, it’s very user-friendly, even for complete beginners.
Mailchimp Monthly Pricing
| Free | Essentials (500 contacts) | Standard (500 contacts) | Premium (10,000 contacts) |
| $0 | $13 | $20 | $350 |
Kit – Freemium Drag-and-Drop Email Marketing Platform for SaaS Marketing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 7.7M | 55.54% | 3.92 | 00:03:40 | 65.46% | 6.39% | 13.89% | 4.47% |
Kit is a freemium email marketing platform that helps automate email campaigns, unlock valuable subscriber insights, and personalize your emails. With Kit, you can drag-and-drop brand-on, professionally looking emails in minutes, achieving 40% more email opens and a 99.8% delivery rate.
Kit Monthly Pricing
| Newsletter | Creator | Creator Pro |
| $0 | $29 | $59 |
Free SaaS Tools for Content Repurposing
Medium – the World’s Best Free Platform for Content Repurposing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 110.2M | 71.14% | 2.24 | 00:02:18 | 27.01% | 4.16% | 67.25% | 0.01% |
Medium is one of the world’s most popular content platforms where you can publish articles on any topic, including SaaS. Unlike mainstream media, where you usually pay to get your piece online, Medium is free and allows any number of links to reliable sources.
By the way, I publish short previews of my stories on Medium. For example, here’s a short rundown of my exhaustive SaaS content marketing guide. For that one, I didn’t copy the text but wrote a unique summary that explains the gist of my ideas.
Medium Monthly Pricing
| Free | Member | Friend |
| $0 | $5 | $15 |
LinkedIn – The Best Social Media for Free SaaS Content Repurposing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 1.5B | 27.52% | 7.39 | 00:07:49 | 64.76% | 3.37% | 31.09% | 0.15% |
LinkedIn is undoubtedly the best social media for B2B SaaS content repurposing. Like Medium, LinkedIn doesn’t necessarily require long reads – a short and sweet rundown of your research with a link should be enough to get the most out of it.
However, forget about advanced editing or thrilling visuals – LinkedIn doesn’t allow any of that. But then again, when it comes to B2B SaaS, LinkedIn is by far your best social media platform, especially if you can produce data-driven content like research papers, statistics, or any original data you can get that your target audience might be interested in.
Flipboard – Free Magazine-Style Content Repurposing Platform for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 232K | 69.01% | 1.78 | 00:00:37 | 29.48% | 6.82% | 61.06% | 0% |
Flipboard is a magazine-style content aggregator that groups articles by topic and presents them to users. Unlike Medium, where users can publish fully-fledged versions of their articles, Flipboard is more of a preview platform.
You can’t neglect over 200,00 monthly users, so I would recommend creating a unique short snippet of your long reads and posting it on Flipboard – actually, this is exactly what I’m gonna be doing shortly after finishing this one.
Flipboard Monthly Pricing
| Free |
Free SaaS Tools for Content Analytics
Google Analytics 4 – Free On-Site Content Analytics Tool for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 17M | 62.16% | 2.44 | 00:02:28 | 48.65% | 17.19% | 32.12% | 0.01% |
Google Analytics 4 (GA4)is a Google-native tool for tracking content performance and on-site user behavior. With GA4, you can unlock valuable data like your organic and paid traffic sources and optimize your SaaS website for specific demographics and locations. Over time, if you grow so big that you need high data limits, advanced support, and integrations with more Google tools that the free GA version supports, you might consider switching to Google Analytics 360. But it is very, very expensive.
Google Analytics 4 and Google Analytics 360 Annual Subscription Price
| Google Analytics 4 | Google Analytics 360 |
| Free | Start at $50,000 annually |
Mixpanel – Freemium Tracking Tool for SaaS Software Products
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 1.7M | 40.23% | 7.64 | 00:05:52 | 63.77% | 4.6% | 25.96% | 4.9% |
Even though Mixpanel is around 10 times less popular than Google Analytics 4, it might be just as effective for analyzing user engagement with your SaaS product. Mixpane focuses on what users do within your product, whereas GA4 tracks on-site behavior.
Combined together, though, GA4 and Mixpanel make a powerful combo that tracks a major part of the customer journey, from what users do on your website to what makes them subscribe to how they actually interact with the software and what you can improve.
Mixpanel Monthly Subscription Price
| Free | Growth | Enterprise |
| $0 | From $24 | Upon request |
Free SaaS Tools for Customer Engagement
Slack – Freemium Business Communication Platform for SaaS Content Team and User Engagement
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 124.3M | 26.8% | 8.01 | 00:15:58 | 81.12% | 4.84% | 13.7% | 0.12% |
Slack is one of the most popular real-time communication platforms for SaaS teams, so I have no doubt you’re familiar with it. However, you may not be using Slack to the fullest, so let me share two extra tips on how to get the most out of it.
First, Slack provides dedicated communities where you can expose your SaaS product to the public, collect feedback, and repurpose your content. Second, you can create your own community to educate people about your product and, of course, also promote it.
Slack Monthly Subscription Price
| Free | Pro | Business+ | Enterprise Grid |
| $0 | $4.38* | $15 | Upon request |
*Discounted price at the time of writing; the regular monthly price for the Pro plan is $8.75
Free SaaS Tools for Content Monetization
Patreon – Free Crowdfunding Platform for Content Monetization
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 106.3M | 50.04% | 3.92 | 00:04:04 | 62.27% | 10.39% | 17.21% | 0.01% |
Patreon is a content monetization platform where you can make money by providing paid access to your most valuable content. Patreon is mostly used by educators, podcasters, and artists, but you might also be able to use it for some SaaS products.
To get more patrons, you can provide them with discounts, early access, loyalty rewards, free training sessions, and anything else that you find effective. With Patreon, you can monetize any marketing channel, and your patrons don’t necessarily have to be your software users.
Patreon Commission on Earnings
| Pro (core set of tools) | Premium (enhanced set of tools) |
| 8% | 12% |
Free SaaS Tools for Content Workflow Automation
Zapier – Freemium Workflow Automation Platform for SaaS Content Marketing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 7.2M | 45.41% | 7.46 | 00:04:56 | 41.13% | 2.98% | 47.54% | 7.53% |
Zapier is a no-code trigger-event platform that allows you to run various marketing sequences – zaps – by triggers. With Zapier, you can deliver the right content to the right user at the right time with unmatched consistency, from automated emails to chatbot interactions.
Zapier Monthly Subscription Price
| Free | Professional | Team | Enterprise | |
| Zaps | $0 | $29.99 | $103.50 | Upon request |
| Interfaces | $0 | $20 | $100 | Upon request |
| Chatbots | $0 | $20 | $100 | – |
Make – Freemium Drag-and-Drop Automation Platform for SaaS Content Marketing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 4.4M | 35.15% | 7.04 | 00:08:13 | 67.14% | 3.63% | 24.31% | 4.1% |
Compared to Zapier, which enables linear workflows, Make allows you to create workflows with complex logic and advanced filtering. Zapier is more user-friendly, but Make takes your workflows to an atomic level.
Make Monthly Subscription Price
| Free | Core | Pro | Team | Enterprise |
| $0 | $10.59 | $18.82 | $34.12 | Upon request |
Free SaaS Tools for Analyzing Competitors’ Content
Ahrefs – a Must-Have SaaS Tool for Content Marketers
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 11.1M | 33.34% | 5.56 | 00:06:42 | 64.83% | 2.47% | 32.18% | 0.11% |
In my opinion, Ahrefs is an absolute must for any SaaS content marketer. Whether organic search, paid search, or links, Ahrefs provides the most exhaustive insights of all the tools you can find online, and some basic insights are free.
In my SaaS content marketing guide, I’ve mentioned that Ahrefs might be the only SEO tool you need at the beginning, and I still stand by that statement. Ahrefs has it all and more for keyword, website, and backlink analytics across organic and paid channels – and it’s likely the easiest tool of this level to wrap your head around.
Ahrefs Monthly Subscription Price
| Webmaster Tools | Starter | Lite | Standard | Advanced | Enterprise |
| $0 | $29 | $129 | $249 | $449 | $1,499 |
Free SaaS Tools for Content Research
Pocket – Freemium Content Aggregation Platform for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 7.2M | 50.57% | 2.49 | 00:02:23 | 82.09% | 4.25% | 12.14% | 0% |
Pocket is a free content aggregator where you can collect web content for free. Then you can use your custom library to peruse the saved content, inspire, and craft your own pieces.
Pocket Subscription Price
| Free | Monthly Membership
|
Annual Membership |
| $0 | $4.99 | $44.99 |
Free SaaS Tools for AI & Plagiarism Check
| AI Detection | Plagiarism Detection | Free Version | Paid Plan Price | |
| Copyscape | No | Yes | Basic | $0.04 per search |
| Quillbot | No | Yes | Yes | $8.33 monthly |
| Copyleaks | Yes | Yes | Yes | $9.99 to $16.99 monthly |
| GPTZero | Yes | No | Yes | $14.99 to $45.99 monthly |
| Grammarly | No | Yes | Basic | $12 monthly |
Enough with freebies, though. Now to the paid SaaS tools.
The Best Paid SaaS Tools for Content Marketing
Just to make it clear: Paid SaaS tools are the tools you cannot use for free outside the free trial or demo.
Paid SaaS Tools for Content Discovery and Research
AnswerThePublic – Search Visualization Tool for Social Media
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 901.9K | 37.17% | 3.68 | 02 min 48 sec | 51.37% | 5.04% | 41.94% | 0.01% |
AnswerThePublic is a keyword research tool that visualizes user search queries by sourcing them from autocomplete suggestions on Google, Bing, Amazon, TikTok, Instagram, and YouTube.
However, while AnswerThePublic is cheaper than Ahrefs, SEMrush, or Moz, it pulls data from autocomplete suggestions, not real user queries. And this might be the problem if you want accurate results. AnswerThePublic is generally fairly accurate, but it’s not the actual data.
But then again, it only costs $50 as a lifetime payment or $5 monthly, so I’d still consider using it if you don’t need to go granular or as a complementary tool.
Here’s how the search data visualization looks with AnswerThePublic:
AnswerThePublic Pricing
| Free Trial | Cheapest Subscription Plan | One-Time Payment |
| 7 days | $5 per month | $50/Lifetime |
BuzzSumo – Social Media Discovery Tool for YouTube, Facebook, X, and TikTok
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 333.3K | 37.12% | 3.71 | 00:03:00 | 45.81% | 6.64% | 45.48% | 0% |
BuzzSumo is one of the most popular tools for analyzing content marketing trends across social media, including content discovery, research, and monitoring. BuzzSumo’s gigantic database is updated in real-time – over 330,000 monthly profile updates – so you can connect with over 700,000 journalists and influencers on YouTube, Facebook, X, and TikTok.
Long story short, BuzzSumo might be your number one SaaS tool for creating data-driven content for social media – not only short posts but also articles and blogs.
BuzzSumo Monthly Pricing
| Content Creation | PR & Comms | Suite | Enterprise |
| $199 | $299 | $499 | $999 |
Paid SaaS Tools for Writing and Editing Textual Content
Hemingway Editor – Spelling Checker and Editor for Content Creation
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 877.4K | 67.92% | 1.83 | 00:01:33 | 55.59% | 3.61% | 39.61% | 0.01% |
Hemingway Editor is a narrow-focused writing application that helps create readable, error-free content – something of what Grammarly does. Hemingway Editor, though, only focuses on editing rather than AI screening or plagiarism detection.
I’m not sure Hemingway Editor is a necessary choice for SaaS content marketers because it’s paid and quite narrow-focused. So I would recommend using their free trial and see whether the app is worth it for you.
Hemingway Editor Monthly Pricing
| Free Trial | Individual 5K Plan | Individual 10k Plan | Team 10k Plan |
| 14-day free trial with up to 200 sentence corrections | $8.33 | $12.50 | $12.50 per user |
Paid SaaS Tools for Creating Video Content
Camtasia – Screen Recorder and Video Editor for SaaS Content Marketing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 1.2M | 45.33% | 3.30 | 00:02:09 | 47.56% | 5.95% | 37.06% | 7.61% |
Camtasia is an AI-powered screen recorder and video editor that you can use to drag-and-drop educational and promotional videos around your SaaS offerings. Camtasia is a dedicated video creation tool, so you might get a little bit more with it than you get with Canva or Visme.
Camtasia Annual Pricing
| Camtasia Essentials | Camtasia Create | Camtasia Pro |
| $179.88 | $249.00 | $499.00 |
Descript – Top-Notch Video and Audio Creation Tool
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 2.8M | 37.71% | 4.15 | 00:03:14 | 42.23% | 4% | 40.14% | 11.97% |
Descript is another dedicated video editing tool that you can use to create education and marketing videos, podcasts, clips, transcriptions, and all imaginable types of video content.
Here are a few things you can do with Descript:
- Generating AI-powered transcripts for uploaded video and audio files
- Editing media content by editing the transcript rather than video timelines
- Creating a synthetic version of your voice
- Removing fillers like “um,” “like,” “well” from audio and video tracks
With Descript, everyone gets what they need. If you’re an experienced content creator, you can polish your work to perfection; if you’re a beginner, you can create good-looking videos in minutes.
Descript Monthly Pricing
| Hobbyist | Creator | Business |
| $19 | $35 | $50 |
Paid SaaS Tools for Creating Interactive Content
Ceros – Interactive Content Creation Tool
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 496.8K | 50.8% | 3.05 | 00:01:48 | 55.21% | 11.51% | 28.7% | 2.51% |
Ceros is a tool for creating interactive visual content from over 150 pre-built templates. And if you struggle to start, you can get some fresh ideas from their video library.
Ceros Pricing
| The subscription price is available upon request and depends on your actual needs |
Outgrow – the Best SaaS Tool to Build Quizzes, Forms, and Calculators
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 184.3K | 45.83% | 2.90 | 00:02:21 | 38.51% | 7.04% | 27.7% | 23.36% |
Outgrow is a tool for creating calculators, forms, and quizzes. The complexity of the task doesn’t matter – you simply choose the template and build on it one drag-and-drop at a time. In less than five minutes, you get an excellent interactive tool that can nurture and convert leads.
Here are the types of content you can create with Outgrow:
- Calculators
- Assessments
- Forms
- Recommendations
- Surveys
- Quizzes
- Giveaways
- Contests
- Poll
- Chatbots
When the piece of art is done, you can embed it the way you like it, from a full-page format to a pop-up to a floater. Whatever floats your boat.
Outgrow Monthly Pricing
| Free | Freelancer | Freelancer Pro | Essentials | Business |
| 7-day free trial | $14 | $25 | $95 | $600 |
Typeform – Paid Interactive Form Builder to Drive Engagement
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 35.3M | 59.81% | 2.29 | 00:01:39 | 62.3% | 21.83% | 7.95% | 5.47% |
Typeform is a platform that makes form filling pleasurable for your customers, a huge advantage in a world where getting consumer information (read: trust) is getting harder day by day. With Typeform, though, you can easily create forms worth filling out – forms that don’t look like you’re squeezing everything you can out of them.
Typeform Monthly Pricing
| Basic | Plus | Business | Enterprise |
| $25 | $50 | $83 | Upon request |
Paid Tools for Social Media Management
Hootsuite – Comprehensive Yet Expensive Social Media Management Tool for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 3.1M | 46.98% | 2.60 | 00:02:22 | 41.14% | 2.67% | 49.32% | 5.65% |
Hootsuite is one of the most comprehensive social media management tools, offering advanced features like a drag-and-drop calendar, in-depth social media analytics, social listening, paid ad management, extensive integrations, and support for TikTok and YouTube.
Hootsuite Monthly Pricing
| Free | Professional | Team | Enterprise |
| 30-day free trial | $99 | $249 | Upon request |
Paid Social Media Advertising Tools for SaaS
| Google Ads | The world’s best ad network for bottom-funnel conversions and immediate search visibility. |
| Facebook Ads | The world’s best ad network for mid-funnel campaigns, including awareness-focused large-scale campaigns. |
| Instagram Ads | Instagram ads work well for mobile-first audiences and companies able to tell a compelling visual story. |
| LinkedIn Ads | The best ads for B2B and B2C SaaS software, even though LinkedIn Ads are among the most expensive. |
| X Ads | The best ads to capitalize on SaaS trends and news, or if you’re good with laconic messages. |
| Reddit Ads | The most cost-effective ads that target deeply engaged users with significant experience and expertise in SaaS software |
| Quora Ads | Ads that target popular questions and queries; the world’s biggest Q&A platform |
| Pinterest Ad | Work for SaaS companies with a strong visual component, especially those building a breakthrough or inspiring product |
Paid SaaS Tools for Customer Engagement
Intercom – AI-Driven Customer Service Automation Tool
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 3.9M | 28.46% | 17.46 | 00:21:09 | 73.74% | 4.84% | 17.56% | 3.3% |
Intercom is an AI customer service platform that helps automate customer communications across channels, including live chat, in-app, email, and other messaging. On top of customer support, Intercom offers tools for marketing automation, conversations, and onboarding. Whether you want to improve lead nurturing, engage with users in real-time, or generate more leads through conversations, you can build and automate all of that with Intercom. Among other things, you can send well-timed, tailored marketing messages by various behavior triggers.
Intercom Monthly Subscription Price
| Essential | Advanced | Expert |
| $29 | $85 | $132 |
Salesloft – BoFu SaaS Tool to Drive Actual Sales with Your Content Marketing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 1.8M | 26.45% | 14.68 | 00:23:14 | 67.45% | 14.11% | 16.93% | 0.78% |
Salesloft is a bottom-of-the-funnel sales engagement platform that you can use to coordinate your marketing and sales teams and optimize the end part of the customer journey. Even though Salesloft isn’t a SaaS content marketing tool per se, it can help automate your content delivery so you can send the right content to the right sales prospect at the right time.
In addition to building your sales pipeline with Salesloft, you can uncover useful buyer insights, train your sales employees, predict sales outcomes, and snatch sales prospects from competitors.
Salesloft Monthly Subscription Price
| Advanced | Premier |
| Upon request | Upon request |
Circle – Community-Building Platform for SaaS
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 4.7M | 49.37% | 4.12 | 00:05:32 | 75.99% | 9.3% | 11.17% | 2.6% |
Circle is a community-building platform for businesses, solopreneurs, and startups that want to build a branded community from scratch and engage them with quality content.
Here are some of the things you can do with Circle:
- Create a branded channel for your SaaS content marketing
- Provide educational and marketing texts, videos, and live content
- Engage users by hosting webinars and creating discussion threads
Circle Monthly Subscription Price
| Free | Professional | Business | Enterprise | Plus Branded App |
| Free 14-day trial | $89 | $199 | $360 | Upon request |
Paid SaaS Tools for Content Monetization
Teachable – Educational Content Monetization Platform
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 11.3M | 47.24% | 3.78 | 00:04:45 | 70.13% | 9.95% | 15.51% | 0.5% |
Unlike Patreon, Teachable is focused on educational content and charges creators a monthly subscription fee rather than a commission on earnings. Overall, it might be harder to monetize your SaaS content with Teachable than with Patreon, but you can still try if you have great software courses, masterclasses, or training programs.
Teachable Monthly Subscription Price
| Basic | Pro | Pro+ |
| $59 | $159 | $249 |
Paid SaaS Tools for PR and Outreach
BuzzStream – the World’s Leading CRM and Social Buzz Platform
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 294.6K | 30.05% | 6.59 | 00:13:41 | 60.81% | 4.04% | 33.42% | 0.01% |
BuzzStream is a CRM and relationship management platform that you can use for PR, link building, email outreach, influencer marketing, prospecting, and other demand-generation and nurturing campaigns.
The four major use cases with BuzzStream are:
- Public relations
- SEO link building
- Content promotion
- Partner recruitment
Content-wise, you can use BuzzStream to find influencers that match your specific marketing goals and pitch your content to them, including a full view of conversation history, notes, posts, tweets, and other details. With no spreadsheets, you can effectively manage all your campaigns from one place while continuously optimizing your influencer marketing.
BuzzStream Monthly Subscription Price
| Starter | Growth | Professional | Custom |
| $24 | $124 | $299 | $999 |
Pitchbox – One of the Best Tools for SaaS Influencer Marketing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 88.9K | 29.47% | 10.20 | 00:16:46 | 50.12% | 7.82% | 37.65% | 2.06% |
Pitchbox is an alternative to BuzzStream, allowing you to identify and pitch relevant websites, blogs, and influencers to expose your brand to new audiences (and get backlinks). Likewise, you can automate repetitive tasks like sending email campaigns or follow-ups by triggers.
Pitchbox Monthly Subscription Price
| Pro | Pro Plus | Advanced |
| $195 | $295 | $495 |
Paid SaaS Tools for Analyzing Competitors’ Content
Similarweb – Digital Intelligence Platform for SaaS Content Analytics
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 8.7M | 55.55% | 3.38 | 00:01:54 | 60.84% | 1.87% | 35.37% | 1.5% |
Similarweb is a digital intelligence platform that can analyze website traffic, user behavior, SEO performance, trends, and many other content marketing factors. However, Similarweb is quite expensive, so individual marketers might simply be out of budget.
But then again, you can use a 7-day free trial to get the hang of it, or you can use their free features like, for example, website traffic checker, which unlocks detailed website performance statistics for free and without registration (two free checks are available).
Similarweb Annual Subscription Price (7-day free trial available)
| Web Intelligence | Stater: $1,500 | Team: $15,000 | Business: $30,000 | Enterprise: Upon request |
| Sales Intelligence | Individual: $1,200 | Business: $2,800 | Enterprise: Upon request | – |
| Shopper Intelligence | Stater: $15,000 | Business: $25,000 | Enterprise: Upon request | – |
| Stock Intelligence | Basic: Upon request | Premium: Upon request | – | – |
SEMrush – Digital Intelligence Platform for SaaS Content Analytics
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 13M | 35.07% | 5.35 | 00:05:47 | 58.74% | 3.75% | 30.27% | 6.03% |
SEMrush is an analog to Similarweb, with a focus shifted toward SEO features like keyword research, backlink analysis, and content optimization. I’d recommend using Similarweb for broader traffic analytics and SEMrush for SEO and PPC insights. Competitor research-wise, SEMrush includes features like domain overview, traffic analytics, organic research, keyword gap, and backlink gap – more than enough to understand what strategies other SaaS companies employ and how you can outperform them.
| Free | Pro | Guru | Business |
| 7-day free trial | $139.95 | $249.95 | $499.95 |
Best Paid SaaS Tools for Content Marketing A/B Tests
Optimizely – SaaS Content Marketing Platform with A/B Tests
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 531.5K | 50.31% | 3.84 | 00:03:54 | 42.86% | 6.64% | 44.15% | 3.15% |
Optimizely is a content marketing platform that can streamline your content creation process, from planning to crafting pieces to A/B testing content campaigns. You can analyze any SaaS websites, landing page, headlines, and CTAs to identify successful elements and recreate them.
Optimizely Monthly Subscription Price
|
All upon request |
Crazy Egg – Website Optimization Tool with A/B Testing
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 472.9K | 51.29% | 4.65 | 00:01:41 | 35.21% | 5.49% | 55.65% | 1.49% |
Crazy Egg is a website analytics and optimization platform that provides user activity heatmaps, session recording, traffic analysis, error tracking, and A/B testing. You can use Crazy Egg to test how different webpage elements perform against each other.
Crazy Egg Monthly Subscription Price
| Free | Starter | Plus | Pro | Enterprise |
| 30-day free trial | $29 | $99 | $249 | $499 |
Paid SaaS Tools for Content Research
Feedly – Content Aggregator that Keeps You Posted
| Total Monthly Visits | Bounce Rate | Pages per Visit | Average Visit Duration | Direct Desktop Traffic | Referral Desktop Traffic | Organic Desktop Traffic | Paid Desktop Traffic |
| 16.2M | 24.85% | 6.76 | 00:07:15 | 85.61% | 3.07% | 10.86% | 0.07% |
Feedly is a content aggregator that can keep you in the loop about everything happening in the SaaS multiverse. Just add your competitors’ blogs, newsletters, and social feeds to Feedly, and you’ll be the first to know about what they do and when they do it, a great way to get inspired and find out what content you should create to set yourself apart.
Feedly Monthly Subscription Price
| Threat Intelligence | Standard: $1,600 | Advanced: $3,200 | – |
| Market Intelligence | Standard: $1,600 | Advanced: $2,400 | – |
| News Reader | Pro: $6 | Pro +: $8.25 | Enterprise: upon request |
Frequently Asked Questions
What are SaaS tools for content marketing?
SaaS tools for content marketing are software, often cloud-based, that is used to address multiple content marketing aspects with the ultimate goal of creating valuable content for existing and potential clients. More often than not, SaaS tools are the same regular tools that can be effectively used for the SaaS niches.
What are the best free SaaS tools for content marketing?
Here are the three best free SaaS tools for content marketing:
- Ahrefs – only a few features are free, but you can still track keywords and backlinks. More importantly, using Ahrefs for free is the first step towards using its fully-fledged version, a must for every SaaS marketer who wants to generate organic traffic.
- Google Search Console – the first tool to connect your website to after the launch. Unlike Ahrefs, which predicts your website traffic, GSC measures actual webpage performance: like impressions, clicks, links, etc.
- Grammarly – the best tool for reducing the number of typos and doing preliminary AI and plagiarism checks.
For starters, these three should be enough to create your first articles.
How do I keep my SaaS tools in sync?
One way to keep your SaaS tools in sync is to connect them to a comprehensive lead management platform, like, for example, Phonexa. Another option is to compile your basic SaaS toolkit using the three free tools I’ve mentioned just above and maybe some more, and then gradually add integrable tools on top of these.